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| 35 " | 8 /8 | 15 /15 |
Latest Trends in SkiingAs the weather turns colder, Americans hit the slopes of ski facilities throughout the U.S. Last year, the 2006/07 NSAA National Demographic Study revealed a number of recent trends. Including: the continued aging of the visitor base and increased participation in family and empty nester households.Industry Numbers Take a FallThe average age of skiers and snowboarders has risen steadily from 33.2 in 1997/98 to 36.6 in 2006/07. This primarily has been due to gains in the proportion of visitors aged 45 and over, and declines in the proportion of visitors in most other age groups. Nationally, 48 percent of skiers and snowboarders are part of a family with children at home, either parents with kids, representing 32 percent, or kids aged 17 and under, representing 16 percent. The second largest segment is singles without children, representing 28 percent of snowsports participants. The remainder is equally split between couples without children, 12 percent, and empty nesters, also 12 percent. The proportion of singles has trended down since 1999/00.- 2006/07 Season: 54.9 million visits - 2005/06 Season: 58.9 million visits - 2004/05 Season: 57.1 million visits - 2003/04 Season: 57.6 million visits - 2002/03 Season: 54.4 million visits - 2001/02 Season: 57.3 million visits - 2000/01 Season: 52.2 million visits How the Midwest Fits In- The Midwest has the youngest visitor base in the country with a median age of 22. Together with households with children at home, 33 percent, parents and children account for 71% of visitors in the Midwest region.- There are 485 operating ski resorts in the U.S. and 120 in the Midwest. Midwest skier visits are predominately generated by five states, including Michigan (27.3%), Minnesota (17.5%), Wisconsin (12.9%), Ohio (10.5%), and Illinois (10.3%). 21.6% were a combination of other states. The top designated market areas for the Midwest include: - Minneapolis: 16.9% - Detroit: 11.3% - Chicago: 8.9% - Cleveland: 7.4% Midwest Visitor Profile- 60.3% are skiers- 39.7% are snowboarders - 63% are male - 37% are female - 10% tried skiing or snowboarding for the first time during the 2006/07 season - 27% wear a helmet (up 2% from previous season) - 78.4% went skiing for the day instead of overnight Making the Grade in the Midwest (change from 05/06)- 7.20 million: Projected Skier Visits (-7.5%) For more information on local results, contact Timber Ridge at www.TimberRidgeSki.com or 269.694.9449.
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